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“In addition to being Canada’s largest steel producer, Dofasco has traditionally been its most profitable. But in 1992, we were going through a difficult period of declining demand, excess capacity in the industry and increasing global competition. And yet, people didn’t see the need to change. “We needed to take a quantum leap in performance. We were 900 million in debt, with no cash and losing money. A generous early retirement program, helped reduce our numbers from 12,700 to approximately 7000. But, as we went from 12 levels of management to five, people weren’t exactly jumping for joy over their new roles and responsibilities. “Frankly, I was ready to grasp at anything that would help us move from an entitlement culture to an earning culture. One where people contribute fully, understand the bigger picture and are open to new ideas and business practices. “Gradually, we started to get people involved in Pecos River programs. From the first day, we saw dramatic changes in attitude. People went away nervously and came back totally confident they could do anything. The focus shifted away from the past and toward the future. Pretty soon, I was bombarded by people coming in my door saying, ‘Let me tell you what’s happened because of Pecos.’ By the end of 1993 we reported profits of $137.9 million, up from $40.8 million in 1992. “Pecos River has given everyone in our organization, from directors to shop floor employees, tools for working together more effectively. Each year Pecos River helps 500-600 new employees understand our high performance culture of innovation and excitement, where employees leverage their strengths, take initiative and own our success. “Superior performance and quality throughout the company takes constant effort. In addition to working with Pecos River, we’ve also realigned our compensation system, established multi-disciplined work teams, refined our business strategies and plans, and implemented a major quality improvement program. Together, all these things have led to substantial success. “Today, Dofasco is the 54th largest steel mill in the world. Over the past five years, we’ve built $2 billion in new facilities. And, of all the steel mills in America, Dofasco has the highest operating profit per ton. By helping us unlock and encourage a willingness to go down some different roads, Pecos River has been a very vital part of our overall improvement program.” |
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